Sometimes scientific and clinical experiments need a brand.
I am pre-occupied with writing a funding proposal for a clinical trial whose title includes the words “Gastro-intestinal Immune-RelAted side efFFEcts”. From this my clever colleagues extracted and highlighted the letters to spell Giraffe which is now the trial’s name. I drew a quick sketch to serve as the logo, at least for now. I presented the rationale and scientific design at a national workshop last week – but the name is what grabbed attention first.